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mickael soleau

Chief Marketing & Digital Officer

International Chief Marketing & Digital Officer with 20+ years across FR/UK/US/BE
At Krëfel, Led the strategy that drove sustained growth & strengthened e-commerce’s role in the channel mix and P&L.
My emphasis: apply data-driven marketing and omnichannel initiatives to accelerate growth and embed digital transformation.
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mickael soleau
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Professional Status
Employed
Open to opportunities
About Me
Compétences clés

  • Digital Transformation & Omnichannel Strategy
  • E-commerce Management & Marketplaces
  • P&L Management & Business Development
  • Data-Driven Marketing & CRM
  • Branding & Go-to-Market Strategy
Experiences
  • Led the digital development Business Unit: built new digital revenue streams that generated over 100 M€ incremental in 2 Years
  • Managed Boulanger "2nd Life", the newly launched internal marketplace, new partnerships and the mobile & Apps strategy
  • Launched external marketplaces at Auchan, La Redoute, Rakuten, Galeries Lafayette...