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mickael soleau

Chief Marketing & Digital Officer

International Chief Marketing & Digital Officer with 20+ years across FR/UK/US/BE
At Krëfel, Led the strategy that drove sustained growth & strengthened e-commerce’s role in the channel mix and P&L.
My emphasis: apply data-driven marketing and omnichannel initiatives to accelerate growth and embed digital transformation.
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mickael soleau
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Professional Status
Employed
Open to opportunities
About Me
Compétences clés

  • Digital Transformation & Omnichannel Strategy
  • E-commerce Management & Marketplaces
  • P&L Management & Business Development
  • Data-Driven Marketing & CRM
  • Branding & Go-to-Market Strategy
Experiences
  • Krëfel is part of the Boulanger Group (UnitedB) in France.
  • Member of the Executive Committee, managing 30 FTE. Digital P&L ownership
  • Krëfel Turnover >400M€. Online revenue grew double digits in the past 3 years, doubled online market share in 5 years.
  • Led the Omnichannel Strategy : e-commerce, trafic, CRO, content, UX, merchandising, branding, customer data or retail media.
  • Launched the new brand platform & tagline "la vie en mieux", ESG/CSR Leader
  • Non executive Advisor for Auto 5 Belgium (Norauto Group)
  • Led the digital development Business Unit: built new digital revenue streams that generated over 100 M€ incremental in 2 Years
  • Managed Boulanger "2nd Life", the newly launched internal marketplace, new partnerships and the mobile & Apps strategy
  • Launched external marketplaces at Auchan, La Redoute, Rakuten, Galeries Lafayette...
  • Director of E-Commerce operations for the Printemps Group
    • launched citadium.com oct 2012
    • built the e-commerce team (ECRM/SEO/SEA/Analytics/UX).
    • Due diligence acquisition of Place des tendances
    • launched the First ever Printemps eshop for the 150 years anniversary (2015)
  • Management of the official webshops Roland Garros, Tour de France, OM, OL, ASSE, 24h Le Mans, Dakar, FFF, Renault F1, Stade Rennais...
  • Member of the executive committee
  • Marketing online & offline, branding
  • >$100 Millions turnover, 70% Web
  • Member of the executive committee
  • +40% growth in two Years
  • Brand repositionning
  • Member of the executive committee
  • La Redoute lead for a Loyalty program test between Conforama/Fnac/Printemps/Redoute
  • Commercial plan for new customers & reactivation
  • Adapt the organization to the rapid growth of the business
    Project coordinator launch of Vertbaudet UK.