Votre navigateur est obsolète !

Pour une expériencenet et une sécurité optimale, mettez à jour votre navigateur. Mettre à jour maintenant

×

mickael soleau

Chief Marketing & Digital Officer

International Chief Marketing & Digital Officer with 20+ years across FR/UK/US/BE
At Krëfel, Led the strategy that drove sustained growth & strengthened e-commerce’s role in the channel mix and P&L.
My emphasis: apply data-driven marketing and omnichannel initiatives to accelerate growth and embed digital transformation.
Home Experiences Education Skills Interests
Download my PDF resume
mickael soleau
Contact me
Professional Status
Employed
Open to opportunities
About Me
Compétences clés

  • Digital Transformation & Omnichannel Strategy
  • E-commerce Management & Marketplaces
  • P&L Management & Business Development
  • Data-Driven Marketing & CRM
  • Branding & Go-to-Market Strategy
Experiences
  • Krëfel is part of the Boulanger Group (UnitedB) in France.
  • Member of the Executive Committee, managing 30 FTE. Digital P&L ownership
  • Krëfel Turnover >400M€. Online revenue grew double digits in the past 3 years, doubled online market share in 5 years.
  • Led the Omnichannel Strategy : e-commerce, trafic, CRO, content, UX, merchandising, branding, customer data or retail media.
  • Launched the new brand platform & tagline "la vie en mieux", ESG/CSR Leader