mickael soleau
Chief Marketing & Digital Officer
International Chief Marketing & Digital Officer with 20+ years across FR/UK/US/BE
At Krëfel, Led the strategy that drove sustained growth & strengthened e-commerce’s role in the channel mix and P&L.
My emphasis: apply data-driven marketing and omnichannel initiatives to accelerate growth and embed digital transformation.
Professional Status
Employed
Open to opportunities
About Me
Compétences clés
- Digital Transformation & Omnichannel Strategy
- E-commerce Management & Marketplaces
- P&L Management & Business Development
- Data-Driven Marketing & CRM
- Branding & Go-to-Market Strategy
Chief Marketing & Digital Officer
Krëfel
Since July 2020
- Krëfel is part of the Boulanger Group (UnitedB) in France.
- Member of the Executive Committee, managing 30 FTE. Digital P&L ownership
- Krëfel Turnover >400M€. Online revenue grew double digits in the past 3 years, doubled online market share in 5 years.
- Led the Omnichannel Strategy : e-commerce, trafic, CRO, content, UX, merchandising, branding, customer data or retail media.
- Launched the new brand platform & tagline "la vie en mieux", ESG/CSR Leader
Director of the digital development & partnerships
Boulanger
November 2016
to July 2019
LILLE
France
- Led the digital development Business Unit: built new digital revenue streams that generated over 100 M€ incremental in 2 Years
- Managed Boulanger "2nd Life", the newly launched internal marketplace, new partnerships and the mobile & Apps strategy
- Launched external marketplaces at Auchan, La Redoute, Rakuten, Galeries Lafayette...
E-commerce director
Printemps
January 2012
to 2016
Paris
France
- Director of E-Commerce operations for the Printemps Group
- launched citadium.com oct 2012
- launched citadium.com oct 2012
- built the e-commerce team (ECRM/SEO/SEA/Analytics/UX).
- built the e-commerce team (ECRM/SEO/SEA/Analytics/UX).
- Due diligence acquisition of Place des tendances
- Due diligence acquisition of Place des tendances
- launched the First ever Printemps eshop for the 150 years anniversary (2015)
- launched the First ever Printemps eshop for the 150 years anniversary (2015)
Director of E-commerce
Made In Sport
January 2009
to December 2011
Paris
France
- Management of the official webshops Roland Garros, Tour de France, OM, OL, ASSE, 24h Le Mans, Dakar, FFF, Renault F1, Stade Rennais...
- Member of the executive committee
Marketing director
Jessica London - Redcats USA
February 2007
to January 2009
Boston & New York
United States - Massachusetts
- Marketing online & offline, branding
- >$100 Millions turnover, 70% Web
- Member of the executive committee
Marketing director
Redoute USA - Redcats USA
March 2004
to January 2007
Full-time
New York
United States - New York
- +40% growth in two Years
- Brand repositionning
- Member of the executive committee
CRM project manager
La Redoute
March 2001
to February 2004
Roubaix
France
- La Redoute lead for a Loyalty program test between Conforama/Fnac/Printemps/Redoute
Customer acquisition manager
La Redoute Benelux
April 1999
to March 2001
Estaimpuis
Belgium
- Commercial plan for new customers & reactivation
Coordination manager
La Redoute UK
June 1996
to March 1999
Bradford
United Kingdom
- Adapt the organization to the rapid growth of the business
Project coordinator launch of Vertbaudet UK.
-
Digital Marketing
Expert
-
Ecommerce & marketplaces
Expert
-
Digital Strategy
Expert
-
Customer Care
Advanced
-
Branding
Advanced
-
Customer Data
Advanced
-
data driven marketing
Expert
-
Commercial plan
Expert
-
International culture
Expert
-
Communication
Expert
-
Large team Management
Expert
-
English (fluent)
Expert
-
French: mother tongue
Expert
-
German
Notions
-
Dutch
Notions
DESS comex Franco British, International trade
Major in Business: European Business strategy
Exchange program beween Ohio Northern Univ & USTL Lille 1
Major in Marketing and Business
Major in Marketing and Business